Engagement

Engagement is all about creating relationships

Potential volunteers can be interested in joining our organization for many different reasons, and developing a great connection from the start is key to engaging new people in our volunteer base.

This first stage is like dating: both parties must learn from one another and assess their compatibility before formalizing the relationship. It involves ensuring people know about our opportunities, setting expectations, formalizing the commitment, and helping new volunteers feel they belong.

Questions for Analysis

Evaluate how your organization engages and integrates potential volunteers by considering these key questions:
✦ How do people discover volunteering opportunities in your organization?
✦ Once they express interest, how do you invite them to volunteer?
✦ Are there clear steps for potential volunteers to join your organization?
✦ What formal and informal gestures do you have for new volunteers to express their commitment?
✦ How do you welcome new volunteers to your national organization?
✦ Do your local chapters have guidelines to welcome new volunteers?

Actions for Engagement

Make sure people hear about volunteering with AFS on your website and social media, and through promotion on AFS and external events, local media and schools.

Stages of Engagement

The start of their Journey, from first contact with AFS to becoming committed volunteers:
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Awareness and Consideration

Putting AFS out there: Sparking interest in our mission and inviting people to take action.

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Invitation and Recruitment

First date: Aligning expectations to see if the organization and the volunteer align well.

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Commitment

Make it Official: Welcoming new volunteers by connecting them with the organization at the national and local levels.

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Induction

Meet the Family: Welcoming new volunteers by connecting them with the organization at the national and local levels.

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