Awareness & Consideration

Developing an interest in volunteering for AFS

At this stage, potential volunteers learn about opportunities with AFS. Our goal is to spark curiosity about the organization and highlight the diverse ways people can get involved.

To achieve this, we need to offer multiple accessible and engaging sources of information. These can include the website, social media, print media, informational events, and personal recommendations.

However, simply providing information is not enough. A structured and sustainable communication system is essential to ensure that we respond to every inquiry. By properly following up with all potential volunteers, we create a welcoming and efficient first impression, which can impact long-term engagement.

Questions for Analysis

Use these questions to evaluate how effectively you are attracting and engaging potential volunteers:

✦ How well do active volunteers and staff serve as points of contact for new volunteers?

✦ Are there any underutilized platforms (social media, in-person events, alumni networks) that could be leveraged?

✦ Through how many channels can potential volunteers currently reach AFS?

✦ Are you clearly showing potential volunteers the different ways they can get involved with AFS?

Ensure Multiple Contact Points

- Provide multiple ways for potential volunteers to reach out, such as email, phone, social media, or in-person visits.
- Make contact details for their chapter easy to find and ensure the process is intuitive.
- Diversify your efforts by combining digital channels with face-to-face interactions to reach different audiences.

Establish a Structured Communication System

Offer Diverse Opportunities to Match Different Motivations

- Share information on upcoming events, projects, and trainings for volunteers. This will spark their curiosity and show them our different opportunities.
- Develop outreach strategies that attract volunteers from groups that might not be represented in the local chapter.
- Think of proactive outreach (like hosting community events) and reactive responses (like handling inquiries from social media).

Targeted Actions for Volunteer Motivation

Make sure you create messages that target all Motivational Profiles:

📋 Task Achievement

Showcase volunteer opportunities that involve clear, goal-oriented tasks.

🏅 Self-Rewarding

Share success stories and testimonials from passionate AFS volunteers.

🔧 Skills Development

Promote skill-building opportunities and AFS trainings.

♥️ Relational

Highlight social activities at the local and national level.

📣 Impact & Influence

Emphasize the tangible impact that volunteers have in the AFS mission.

Now is your turn to create a recruitment campaign!

Ready to begin recruiting volunteers? Find information on external promotion, activities and all stages of a recruitment campaign on our Chapter Development Toolkit.

Find out more!

Generating interest in the mission of our organization and inviting people to take action